Trump Tweets Ignite Firestorm — On the Right.

Trump’s tweets have always been tailored to generate a gut response. The trick — and I admit it took me months longer than it should have to take this to heart — is to allow yourself a brief cooling down period, consider his target audience and their gut response.

Instead of luxuriating in an outraged #Resist or a chest-thumping #MAGA insta-reaction, ask yourself what was the purpose of Trump’s tweet, and did he achieve it. Do that, and you’ll find that while Trump takes a lot of flak for his tweets, it’s almost always because he’s directly over his target.