ATF Announces Campaign to Crack Down on Straw Purchases in Baltimore
Industry to pay for billboards and radio ads

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The Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF), a gun industry trade group, and local law enforcement announced an initiative targeting illegal straw purchases in Baltimore on Thursday.

Larry Keane, National Shooting Sports Foundation (NSSF) vice president and general counsel, said the industry trade group would pay for ads emphasizing the fact that it is illegal to purchase a gun on behalf of anyone who cannot legally own firearms. The campaign, called “Don’t Lie for the Other Guy,” has been ongoing for nearly 20 years and is designed to raise awareness of the steep penalties on buying guns for criminals—up to 10 years in jail and hundreds of thousands of dollars in fines. The group is now working with both the ATF and local law enforcement to share that message with millions in the Baltimore area and beyond.

“During the Don’t Lie campaign there will be almost 20 million media impressions in the Baltimore market delivered by billboards, digital and social media impressions, and a 30-second radio spot,” Keane said during a press conference. “Public service announcements are funded entirely by the National Shooting Sports Foundation on behalf of the shooting sports industry.”

Robert K. Hur, U.S. attorney for the District of Maryland, said stopping straw purchases is a key way that law enforcement can prevent gun violence…..

Keane said the campaign is an example of how the gun industry can work with law enforcement to stop the criminal use of firearms.