{"id":54592,"date":"2020-05-06T12:49:43","date_gmt":"2020-05-06T17:49:43","guid":{"rendered":"https:\/\/milesfortis.com\/?p=54592"},"modified":"2020-05-06T12:51:00","modified_gmt":"2020-05-06T17:51:00","slug":"54592","status":"publish","type":"post","link":"https:\/\/milesfortis.com\/?p=54592","title":{"rendered":""},"content":{"rendered":"

Just to point out the gun control script that leaked a while back.
\nIt’s all about how they should use emotion and manipulate terminology and facts
\nAgain, apply Sun Tzu advice:
\n\u201cIf you know the enemy and know yourself, you need not fear the result of a hundred battles.”<\/em><\/p>\n

Just a few significant parts of this. Peruse the whole file at your convenience.<\/p>\n

\n

PREVENTING GUN VIOLENCE THROUGH EFFECTIVE MESSAGING<\/a><\/p>\n

POWERFUL FACTS AND IMAGES
\n1. Alarming facts open the door to action. And powerful stories put feeling and emotional energy behind those facts.<\/p>\n

2. It\u2019s not helpful to try to drown your audience in a flurry of facts and statistics. It is far more effective to zero in on a handful of simple facts that are both compelling and memorable.<\/p>\n

3. Here are some of the facts that met that test in the research:<\/p>\n

There are no background checks or ID requirements in most states for private sales, including private sales at gun shows.<\/p>\n

There are virtually no restrictions on the type of weapons available for purchase in America, including assault weapons and ammunition magazines that store up to 100 bullets and can shoot 20 rounds in 10 seconds.<\/p>\n

Police and law enforcement officers are more at risk, due to the availability and power of new weapons.
\nReinforcing example: Police forces in places like Chicago and Miami are outfitting officers with assault weapons so that they aren\u2019t outgunned by criminals.<\/p>\n

4. It\u2019s not just about words. Powerful and emotionally-engaging images are vitally important reinforcers of strong messages. For example, intimidating images of military-style weapons help bring to life the point that we are dealing with a different situation than in earlier times.<\/strong><\/p>\n

OVERALL MESSAGING GUIDANCE
\nKEY MESSAGING PRINCIPLES<\/p>\n

#1: ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN<\/strong>
\nARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL<\/strong>
\nFOOD FIGHT IN WASHINGTON OR WONKY STATISTICS<\/strong>.
\nIt\u2019s critical that you ground your messaging around gun violence prevention by making that emotional connection. Don\u2019t skip past emotional arguments and lapse into a passionless public policy voice. And don\u2019t make the gun violence debate seem as if it is a political \u201cfood fight\u201d between two interest groups.
\nThere is a reason why the NRA falls silent at times of high-profile gun violence incidents. The last thing they want is an American conversation centered on the terrible toll that gun violence takes on people\u2019s lives.<\/p>\n

#2: TELL STORIES WITH IMAGES AND FEELINGS<\/strong>.
\nOur first task is to draw a vivid portrait and make an emotional connection. We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence. Compelling facts should be used to back up that emotional narrative, not as a substitute for it.
\nWARNING: Don\u2019t break the power and undermine the value of emotionally powerful images and feelings by appearing squeamish or apologetic in presenting them<\/p>\n

#3: CLAIM MORAL AUTHORITY AND THE MANTLE OF FREEDOM<\/strong>.
\nWe should emphasize that one fundamental freedom every American should have is the freedom to be safe in our homes and neighborhoods \u2013 freedom to live our lives without the constant threat of gun violence hanging over our heads.
\nThe NRA likes to talk about its work as the defense of American freedom. Recognize that, depending on the audience, both sides of the debate have the opportunity to claim moral authority. But, don\u2019t yield that ground. Fight for it by emphasizing that a reckless disregard for the gun violence that plagues so many people\u2019s lives is morally bankrupt and doesn\u2019t have anything to do with protecting freedom.<\/p>\n

#4: EMPHASIZE THAT EXTRAORDINARILY DANGEROUS, MILITARY-STYLE WEAPONS ARE NOW WITHIN EASY REACH ACROSS AMERICA.
\nWe have to make clear to people that this isn\u2019t a conversation about your grandfather\u2019s hunting rifle. The fact that military-style assault weapons and high-capacity magazines are routinely available to people in most states is alarming \u2013 and surprising \u2013 news to many Americans.<\/p>\n

#5: EMPHASIZE THAT AMERICA HAS WEAK GUN LAWS AND DON\u2019T ASSUME THAT PEOPLE KNOW THAT<\/strong>.
\nIt is important to emphasize that current laws allow easy access to guns for criminals, mentally unstable people, and even terrorists. Generally speaking, the public makes the assumption that our nation\u2019s gun laws are much stronger than is actually the case.
\nThe truth is, it is far worse than most people think. And when they learn what is really true about our gun laws, it raises serious concerns.<\/p>\n

#6: CHALLENGE THE NRA ON YOUR TERMS, NOT THEIRS<\/strong>.
\nWe will discuss the NRA in more detail in the next section. But, at the very outset, it is important to emphasize two critical points:
\n\u2022
\nWhether to spend much time talking about the NRA depends upon whether we are talking to our base (where an NRA focus is often worthwhile) or broader audiences (where an NRA focus is far less likely to be helpful).
\n\u2022
\nEven with the base, we need to always connect our comments to the NRA\u2019s role in exposing people to needless violence.
\nSimply \u201ctaking on\u201d the NRA as if \u201cdefeating the NRA\u201d is our mission never serves our interests. Pointing out the direct link between laws the NRA promotes or blocks and the tragic human impact of gun violence is almost always more effective.
\nIt\u2019s effective to emphasize that the vast majority of NRA members are law-abiding gun owners who agree with common sense laws to keep dangerous weapons out of the hands of dangerous people\u2014the NRA\u2019s officials and lobbyists are the problem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just to point out the gun control script that leaked a while back. It’s all about how they should use emotion and manipulate terminology and facts Again, apply Sun Tzu advice: \u201cIf you know the enemy and know yourself, you need not fear the result of a hundred battles.” Just a few significant parts of … Continue reading “”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-54592","post","type-post","status-publish","format-standard","hentry","category-rkba"],"_links":{"self":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/54592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54592"}],"version-history":[{"count":2,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/54592\/revisions"}],"predecessor-version":[{"id":54597,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/54592\/revisions\/54597"}],"wp:attachment":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}