{"id":56580,"date":"2020-07-02T12:11:54","date_gmt":"2020-07-02T17:11:54","guid":{"rendered":"https:\/\/milesfortis.com\/?p=56580"},"modified":"2020-07-02T21:59:28","modified_gmt":"2020-07-03T02:59:28","slug":"56580","status":"publish","type":"post","link":"https:\/\/milesfortis.com\/?p=56580","title":{"rendered":""},"content":{"rendered":"

Tucker Carlson is Working Among All Ages, Because He\u2019s Not Supposed to<\/a>.<\/p>\n

This week, it was announced that\u00a0Tucker Carlson Tonight<\/em>\u00a0recorded the highest-rated quarter for a cable news show\u00a0ever<\/a>. That statistic was overlooked by Fox News detractors who claim the channel\u2019s audience is old, dying off, and not built for the future. That has long been the narrative for the channel. No one is going to deny the channel has millions of viewers over 60. However, the data quickly debunks the notion that the channel and its hosts are not popular with the younger, key demographics. It states the opposite.<\/p>\n

As was the case in total viewership, Fox News led by Carlson, dwarfed the competition\u00a0in the 25-54 demo.<\/p>\n

<\/p>\n

    \n
  1. Tucker Carlson Tonight (791,000), Fox News<\/li>\n
  2. Hannity\u00a0(754,000), Fox News<\/li>\n
  3. Special Report (668,00), Fox News<\/li>\n
  4. The Five (655,000), Fox News<\/li>\n
  5. The Ingraham Angle (655,000), Fox News<\/li>\n
  6. The Story (603,000), Fox News<\/li>\n
  7. Cuomo Prime Time (587,000), CNN<\/li>\n
  8. Anderson Cooper 360 (568,000), CNN<\/li>\n
  9. CNN Tonight (524,000), CNN<\/li>\n
  10. Erin Burnett OutFront (502,000), CNN<\/li>\n<\/ol>\n

    For some context, Carlson\u2019s average is more than what sports shows, which tend to have a younger audience, draw in total viewership.<\/p>\n

    The\u00a0demographic of adults ages 25-54 is the primary focus for most advertisers. The age group is deemed impressionable to new products by cable news sponsors. If you think the viewership is backloaded, chop off the last five years and extend the criteria down to 18. Carlson won the valued 18-48 demographic by an equitable margin.<\/p>\n

    Here are a few of my thoughts:<\/p>\n

    Another loss for Twitter.<\/strong><\/p>\n

    Executives are led to believe that the two demographics are highly influenced by Twitter and other social media platforms. Carlson, the media\u2019s biggest star, provided a brutal counterpunch to that belief.<\/p>\n

    Carlson tweets once or twice a week. He sent just one tweet in the entire month of April, a month he dominated the competition in. He excels absent of the microphone his competition views as a necessity to capture the demographics he just won.<\/p>\n

    His head-to-head MSNBC competitor Chris Hayes\u2019 timeline is updated by the minute. Hayes is beloved, retweeted, and praised. Young adults look for him to make sense of it all, the indication is. Yet, he ranks higher in total viewership, which includes all ages. He\u2019s a lackluster 23rd overall in the younger 18-49 demo.\u00a0Rachel Maddow, with her 10 million Twitter followers, is an even more influential voice online. You\u2019d think she is the one who resonates with the younger audience. Not really. Maddow, too, ranks lower with the younger audience (12) than she does in total (6th).<\/p>\n

    Twitter is good for pushing content for bloggers and podcast hosts. It\u2019s not time well spent for TV and radio hosts.<\/p>\n

    MSNBC has an age problem<\/strong>.<\/p>\n

    All of cable news dips once you take away the viewers over 60. But the concern is not with Fox News, it\u2019s with MSNBC. In the two key demographics, MSNBC didn\u2019t have a single show in the top 10. It had two in the top 10 among total viewership. The Carlson-led Fox News owned the first six and five spots in the 25-54 and 18-49 demographics, respectively.<\/p>\n

    MSNBC is falling far behind CNN with the younger population, as well. Seven CNN shows made the top 20 with adults 25-54; only one MSNBC show, Maddow at 11, made it. The results are similar among adults 18-49. In the top 20, CNN held a seven-to-two advantage over MSNBC.<\/p>\n

    This says the younger generation is seeking the opposite of what they are fed online. They are going to Fox News for that, and CNN for news. MSNBC is what you find on Twitter, it\u2019s what is mistakenly provided on sports TV, and what you must say to fit in with the elites. All that sounds cushy, and it is initially. Then, the numbers come in and you find out it doesn\u2019t work among the viewers the networks are determined to attract.<\/p>\n

    There\u2019s a market for alternative views.<\/strong><\/p>\n

    Above all else, Carlson\u2019s success among the different demographics is a direct response to extreme thinking. High-ranking media executives have rewarded reporters, hosts, and opinionists\u00a0for far-left leaning views that demand change and spark outrage. That\u2019s what gets retweets, likes, and promotions. Far-right viewers have their places in niches that mostly exist independently. Then there\u2019s the rest of the country who isn\u2019t searching for partisan hacks.\u00a0Carlson, over the past quarter, has been the most moderate opinionist on TV.<\/p>\n

    He is a conservative, yes. But he, unlike most in his position, didn\u2019t do PR for the party he supports.\u00a0It was he who warned Trump to take the coronavirus seriously when most conservatives were yet to fully acknowledge it. He quickly pointed out Trump\u2019s alarming poll numbers and publicized the possibility he could lose to Joe Biden. Carlson has also been critical of the Republican party. Just this week, he said it has failed Americans who support it.<\/p>\n

    Carlson\u2019s most controversial monologues over the past quarter likely represent what at least half of Americans, young and old, think. He\u2019s made no excuse for pathetic rioters, he\u2019s raised concerns about the dangers of Black Lives Matter being immune from judgment, and has questioned if defunding the police force would truly make us safer. Publicly, online and on opposing channels, these comments are offensive, racist, and despicable. Privately, they are interesting, subjective stances worth considering. It doesn\u2019t mean they are right or wrong \u2014that\u2019s for you to decide.<\/p>\n

    Carlson has even made news providing an opposing side on sports topics. That industry operates out of even more fear than the news media. 95% of the sports media made bogus excuses for their handling of the Bubba Wallace situation. Per usual, Carlson offered something different.<\/p>\n

    \u201cThe noose you heard so much about hanging in NASCAR driver Bubba Wallace\u2019s garage turned out to be what almost every other recent noose turned out to be: Not a noose at all. In fact it was a rope used to pull down a garage door,\u201d Carlson said. \u201cYet even after we discovered this, last night on\u00a0CNN, Bubba Wallace tried to keep the outrage going.\u201d<\/p>\n

    Alternative views are particularly a refreshment to the younger demographics, who are showered in extreme thinking online.\u00a0They are just trying to get through their days without getting fired or shamed.\u00a0Carlson is that opposing perspective for them in the evening.<\/p>\n

    Carlson is the antithesis of what the vast majority of media is today.\u00a0He\u2019s the threat they warn you about. He\u2019s recently been\u00a0under more fire for his stance on Black Lives Matter and the nationwide riots. Hopefully, by this point in the column, you\u2019ll know you can guess the results.<\/p>\n

    You guessed it, decision-makers, again, listened like cowards. Executives at Disney, T-Mobile, Papa Johns, and SmileDirectClub took the demands and\u00a0pulled<\/a>\u00a0their advertisements from his show. The viewers, who the companies advertise for, did the opposite. Viewers of all ages flocked to him in record-setting numbers.<\/p>\n

    Cancel culture has many significant victories on its resume. Tucker Carlson isn\u2019t one of them. He\u2019s handing it a glaring defeat any way you want to measure it.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Tucker Carlson is Working Among All Ages, Because He\u2019s Not Supposed to. This week, it was announced that\u00a0Tucker Carlson Tonight\u00a0recorded the highest-rated quarter for a cable news show\u00a0ever. That statistic was overlooked by Fox News detractors who claim the channel\u2019s audience is old, dying off, and not built for the future. That has long been … Continue reading “”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-56580","post","type-post","status-publish","format-standard","hentry","category-culture"],"_links":{"self":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/56580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56580"}],"version-history":[{"count":2,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/56580\/revisions"}],"predecessor-version":[{"id":56601,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/56580\/revisions\/56601"}],"wp:attachment":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}