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Michael Bloomberg\u2019s \u2018Trace\u2019 outed as just another gun-control group<\/a> The Trace, the propaganda arm of former New York City mayor Michael Bloomberg\u2019s gun control empire, wants the public to believe it\u2019s an actual newsroom comprised of actual journalists. It\u2019s a fiction they\u2019ll go to great lengths to maintain.<\/p>\n The Trace calls itself \u201cThe only newsroom dedicated to covering gun violence.\u201d Its staff refer to themselves as journalists, rather than anti-gun activists who are paid by Bloomberg to write propaganda.<\/p>\n Since the Trace was founded eight years ago, scores of newspapers, websites and other legacy media outlets have fallen victim to this ruse. Gannett\u2019s flagship newspaper, USA Today, has collaborated with the Trace multiple times, and has even allowed Trace activists to produce and edit content, which appeared in the newspaper under a joint byline.<\/p>\n \u201cWe have partnered with more than 170 national and local media organizations,\u201d the Trace says on its website. \u201cWe\u2019re always looking to start new partnerships.\u201d<\/p>\n One Trace activist, Jennifer Mascia, who describes herself as a \u201cSenior news writer @TeamTrace,\u201d bristled recently when her employer was compared to Everytown, another anti-gun group funded by Bloomberg.<\/p>\n \u201cYou know The Trace is not a gun control org. We don’t lobby. We don’t tell readers to support laws. We don’t publish our opinions. We are all journalists. None of us have ever worked in advocacy. Our backgrounds are easily searchable. Why do you persist with this myth?\u201d Mascia tweeted Tuesday.<\/p>\n \u201cFollow the bios. We all went to journalism school. The facts don’t support your claims,\u201d Mascia tweeted when pressed.<\/p>\n Enter Rob Romano, an intelligence associate at the Firearms Policy Coalition.<\/p>\n Romano examined the IRS Form 990s for the Trace and Everytown and found a stunning similarity. Both nonprofits share the same president, John Feinblatt.<\/p>\n <\/p>\n Further examination shows Feinblatt is also listed as the two nonprofits\u2019 principal officer. The 990s show that the Trace and Everytown also use the same phone number, 646-324-8250. Both nonprofits were incorporated in Delaware, which is known for its stringent corporate privacy laws.<\/p>\n Romano published his findings in a tweet to Mascia, stating: \u201cThe president of your organization is literally the president of Everytown.\u201d<\/p>\n Ethical violations If they legacy media accepted that the Trace was nothing but another anti-gun advocacy group, ethically, they couldn\u2019t publish their work. Most newspapers have ethical guidelines that prohibit partnering with activists.<\/p>\n Gannett uses its \u201cPrinciples of Ethical Conduct for Newsrooms\u201d as a way to keep control of its thousands of journalists. The numerous collaborations between the Trace and USA TODAY clearly violate many of these ethical principles:<\/p>\n Exercising fair play:<\/p>\n We will strive to include all sides relevant to a story and not take sides in news coverage.<\/p>\n Maintaining independence:<\/p>\n We will maintain an impartial, arm\u2019s length relationship with anyone seeking to influence the news.<\/p>\n We will be free of improper obligations to news sources, newsmakers and advertisers.<\/p>\n Ensuring the Truth Principle:<\/p>\n We will not intentionally slant the news.<\/p>\n Conducting investigative reporting:<\/p>\n Evaluate legal and ethical issues fully, involving appropriate colleagues, superiors, lawyers or dispassionate outside parties in the editorial process. (For example, it may be helpful to have a technical story reviewed by a scientist for accuracy, or have financial descriptions assessed by an accountant, or consult an ethicist or respected outside editor on an ethical issue.)<\/p>\n Be careful about trading information with sources or authorities, particularly if it could lead to an impression that you are working in concert against an individual or entity.<\/p>\n Editing skeptically:<\/p>\n Protect against being manipulated by advocates and special interests.<\/p>\n Takeaways Unfortunately, that will never happen, because guns. The legacy media couldn\u2019t care less about facts, accuracy, fairness or ethics if it involves an anti-gun story.<\/p>\n If the legacy media continues to publish stories from proven anti-gun activists, I can\u2019t help but wonder when they\u2019ll partner with NRA, GOA, NSSF or even SAF.<\/p>\n It would seem to be the fair thing to do.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Michael Bloomberg\u2019s \u2018Trace\u2019 outed as just another gun-control group Everytown and the Trace have stunning similarities. The Trace, the propaganda arm of former New York City mayor Michael Bloomberg\u2019s gun control empire, wants the public to believe it\u2019s an actual newsroom comprised of actual journalists. It\u2019s a fiction they\u2019ll go to great lengths to maintain. … Continue reading “”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,75],"tags":[],"class_list":["post-94748","post","type-post","status-publish","format-standard","hentry","category-deceit","category-media"],"_links":{"self":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/94748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94748"}],"version-history":[{"count":1,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/94748\/revisions"}],"predecessor-version":[{"id":94750,"href":"https:\/\/milesfortis.com\/index.php?rest_route=\/wp\/v2\/posts\/94748\/revisions\/94750"}],"wp:attachment":[{"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milesfortis.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEverytown and the Trace have stunning similarities.<\/em><\/p>\n
\nGun owners have always known of the nexus between the Trace and Bloomberg\u2019s other Astroturf (they\u2019re not grassroots) gun-control groups. But the legacy media has purposefully turned a blind eye to this connection, so they can continue to publish the Trace\u2019s propaganda guilt free.<\/p>\n
\nIn a perfect world, every newspaper that published Trace propaganda as news stories would retract every single story and then issue a massive apology to its readers, along with a promise to never do it again.<\/p>\n