The Clock Strikes Thirteen
And the Establishment gets washed away by a preference cascade. But it was a damn close-run thing.
What happened? It’s like a spell broke. Since November’s election (re-election?) of President Donald Trump, the woke is going away, and all sorts of problems are resolving themselves. But why?
There are several reasons, but basically, it’s a preference cascade.
In law we talk about the proverbial thirteenth chime of the clock, which is not only wrong in itself, but which calls into question everything that has come before. Most of our institutions have been chiming thirteen for quite a while, and people have noticed.
But it’s not enough to notice. Soviet citizens knew their system was founded on lies, too, but the system kept them isolated, unaware that so many of their fellow citizens felt the same way, and unable to come together to act.
This technique, used by totalitarians of all sorts, is called “preference falsification,” in which people are forced to profess belief in things that they know not to be true. If the powers that be are good at it, virtually every citizen can hate them and want them out, but no one will do anything because every citizen who feels that way thinks they’re the only one, or one of a tiny number.
In his classic book, Private Truths, Public Lies: The Social Consequences of Preference Falsification, economist Timur Kuran notes how governments, and social movements, do their best to enforce this sort of ideological uniformity. People tend to hide unpopular views to avoid ostracism or punishment; they stop hiding them when they feel safe.
This can produce rapid change: In totalitarian societies like the old Soviet Union, the police and propaganda organizations do their best to enforce preference falsification. Such regimes have little legitimacy, but they spend a lot of effort making sure that citizens don’t realize the extent to which their fellow-citizens dislike the regime. This works until something breaks the spell and the discontented realize that their feelings are widely shared, at which point the collapse of the regime may seem very sudden to outside observers — or even to the citizens themselves. Kuran calls this sudden change a “preference cascade,” and I believe that’s what’s happening here.
In America, the left spent years bullying people into accepting “woke” ideas on race, gender, and politics. There’s considerable reason to believe that a majority of Americans never accepted these ideas, but between constant media repetition, and the risk of being mobbed and canceled if you disagreed with them, most people for years were afraid to stand up.
But two things put a stop to that. One was Donald Trump’s election. The other – and the two are related – was Elon Musk’s purchase of Twitter, now X, which is now a free-speech platform with roughly equal representation of Democrats and Republicans. Both had the effect of blowing up the lefty bubble and letting people realize that they, not the woke, were the actual majority.