Is there nothing sacred anymore?
Pepsi and Peeps Have Joined Forces to Create Marshmallow Soda
Spring is in the air and Easter is just a week and a half away, which means we are well past due for an insane new Peeps flavor—but this year, they’re making a splash in soda form.
In the most unlikely collaboration since Ed Sheeran and Andrea Bocelli, Peeps has partnered with Pepsi to create Marshmallow Cola, which comes in a three-pack of cute little 7.5-oz. cans. Sadly, these won’t be available on grocery store shelves this year, but fans can enter the sweepstakes to win some by hashtagging “#HangingWithMyPEEPS” on their social media photos.
More specifically, the prompt tells you to share photos enjoying your favorite springtime activities—”in a safe, socially distant manner,” of course.
The cans come in blue, pink, and yellow, although there is no difference in flavor. We got a first taste of the drink and can confirm that it does, in fact, taste like marshmallows—with a flavor that’s vaguely reminiscent of Lucky Charms.