While I ridicule the antigunners a lot, I don’t think I was ever more disgusted than when I saw how upset they were when Elisjsha Dicken stopped a mass shooting. They could barely hide their rage.

They would have preferred he wasn’t there to stop the killer, because of how that example hurts their narratives. They would have preferred more people murdered, so they could use that to push gun bans.

Everytown being angry about this HK ad, showing totally lawful self-defense and defense of others, is in that same vein.

The ad is actually extremely healthy in its message, saying that its subject could only stop a mass shooting because he chose a good gun (their gun of course, it is still an ad), got training, and stored it responsibly in a safe at home. It even shows him not shooting it very well at first, but continuing to train until he got better. And it’s an ad for a small handgun, not a scary “assault weapon.”

It’s literally the least controversial modern gun ad I’ve seen. So what the hell is Everytown’s problem? Oh right, they want to ban all guns, so NO gun advertising is ever acceptable.

By the way, ads like this do a very good thing. They send a message to would-be mass shooters that they might get smoked quickly, and their fame-seeking may thus end in humiliation. That’s a deterrent to mass shootings. So it’s a shame more people don’t see them given gun ads don’t play on TV and such.